How to Become a Freelance Consultant—a Straightforward Guide

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How to become a freelance consultant—a straightforward guide

Table of contents

How much do freelance consultants make? What is a freelance consultant? What does a freelance consultant do? How to become a freelance consultant The most important skills for a freelance consulting business

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In today’s shifting economy, many people have turned to freelancing to gain better control of their finances and live the life they want. Becoming a freelance consultant comes with higher-than-average earning potential. If you are a professional with a highly marketable skill, freelance consulting is a viable option.

So, if you find yourself underemployed or disenchanted with your current full-time job, starting a freelance business merits consideration. Freelance consultants work in just about every industry, meaning there are plentiful opportunities if you’re inclined to pursue them.

Today, we’re going to talk about freelance consulting—what a freelance consultant does, what a consultant’s life looks like, how to get started, and how much you can expect to make.

Key takeaways

Freelance consultants can earn well, with income varying by niche, experience, and demand. Top consultants may earn six figures.

To succeed, choose a specialty, set rates, build an online presence, and network for clients.

Key skills include strong communication, adaptability, problem-solving, and relationship-building.

How much do freelance consultants make?

Whether you’re starting a freelance consultant career as a side-hustle or diving into it full-time, knowing your earning potential is vital.

What you can expect to make depends on the industry niche, your experience, expertise, and specialty. If you are one of only a few people who can do what you do, your value increases quite a lot. However, if you’re just starting out, even if you have a few wins under your belt, you might have to start at the bottom and work towards building a solid reputation before you can reach your full potential.

According to Glassdoor, the average annual salary for a freelance consultant is $79,454. However, that all depends on your niche, the demand for your services, and how much time you spend working.

Some IT consultants can make well into six figures, as can corporate strategy consultants working at a high level. Suffice to say, you’ll reap what you sow, so if you’re highly motivated, skilled, and able to do whatever it takes to ensure your clients’ success, you’ll do well.

What is a freelance consultant?

A consultant is any professional who uses their skills to provide businesses with advice and expertise on a contract basis. Consultants are often brought in to help companies advance or expand into new areas, train staff, or improve processes to grow the bottom line.

For companies, hiring a consultant gives them access to expertise they do not have in-house. It helps them get to market faster and determine the feasibility of new projects or ideas.

Think about what you do, the specialties you have, and how you've benefitted your past employers and colleagues. If your skill set is valuable, chances are you’re in high demand and don’t even know it!

What does a freelance consultant do?

Freelance consultants are hired to help businesses improve and advance. Early-stage companies might hire you to help get them set up and established. You could be a stop-gap between management hires, such as when someone in a key position steps down or leaves unexpectedly. Or you could be working on a specific project with a well-defined objective and timeline.

The details are really about your abilities, experience, and what you excel at. One thing consultants are not is inexperienced. You’re not just a warm body. You’re a problem-solver, an idea person, and a fresh set of eyes. The solutions you bring to the table achieve measurable results, and that’s what defines your value.

Here are a few examples of freelance consultants:

Business consultant

A business consultant provides professional advisory services to support companies in achieving their goals. Though business consulting is a broad category, the objective is usually process improvement that translates to bottom-line growth. Tasks could include creating business plans, optimizing processes, improving employee performance or morale, or boosting customer satisfaction.

Financial advisory consultant

Financial advisory consultant work runs the gamut from fractional CFO to audit preparation, mergers and acquisitions, post-merger transition support, due diligence, or paving the way for the next stage of growth. Other areas might include funding, corporate restructuring, working capital management, IPOs, SEC compliance, and more, depending on your specific expertise. While each of these areas is quite distinct, the common denominator is analytical ability as opposed to functional.

Strategy consultant

Strategy consulting is the highest level in the consulting realm. Also known as boardroom consulting or strategic advisory, the task you’ll be hired for relates to planning, ostensibly to achieve long-range business goals. Business model transformation, organizational strategy, digital strategy, and economic policy are just a few focus areas.

Marketing consultant

A marketing consultant looks at a company’s current marketing strategy and finds ways to evolve new marketing approaches to improve marketing results and ROI. You’ll determine what’s working, what isn’t, and identify opportunities. Once the new marketing strategy is rolled out, you’ll be responsible for executing the plan, measuring the results, and assessing the initiative’s success.

Human resource consultant

Most smaller companies do not have an in-house HR team—which can be a problem when a company grows or experiences great change, such as a merger or acquisition. Human resources consultants handle various tasks, from recruiting to onboarding, succession, compensation, conflict management, change management, establishing policies, and documentation.

IT consultant

Technology is an integral component of business success, but choosing the right technology is critical. IT consultants help companies stay up-to-date with technology, simplifying the task of identifying and onboarding new software and systems. IT consultants can also work alongside in-house IT teams to augment their expertise and add value to specific projects. Skills like cybersecurity or sec-ops are in high demand, as are skills specific to an industry niche.

Management consultant

If solving problems is your superpower, freelance management consulting might be perfect for you. A management consultant does many things, but it’s mostly about helping companies achieve their goals, improve processes, and maximize performance.

Life coach

Life coaching is a popular segment of freelance consulting. The practice also extends to/segues with business consulting, as many professionals looking to move on or move up need expert advice, coaching, and support to get through the bottlenecks. Life coaching is like counseling in a way, although it’s largely unregulated. If you’re looking to coach in specific areas, you might want to seek out some certifications to help you build credibility.

How to become a freelance consultant

For those of you who love a good checklist (and who doesn’t), here are the steps you’ll need to take to become a freelance consultant.

1. Choose a specialty

You know what you’re good at. Even if it wasn’t part of your professional life before you decided to make the move, your success is 100% dependent on your skills, talent, and expertise.

What’s your superpower? Is it wellness? Sales? Marketing? Legal advice? Negotiation? Green technology? Be as specific as possible, as this is what forms the basis of everything that comes next. Your specialty will also inform what clients you approach—and if you want to grab the attention of the right people, it’s critical to be able to describe what you do in clear and concise terms.

2. Establish rates

Freelance consultants charge depending on their niche and experience. Deciding what you’re going to charge is tricky. You don’t want to overprice your services, but you also don’t want to sell yourself short. Ideally, you should do some research in this area to see what others are charging. If you’re in the ballpark, you’re golden; but do consider offering reduced rates as an introductory offer if it makes sense.

You might consider a daily rate, hourly rate, or a per-contract rate. Most freelance consultants quote hourly or daily rates up-front and will offer custom quotes for contract work. Hourly is often the easiest, and if you know how much time it takes, on average, to complete specific tasks, it’s easy to give your clients an estimate.

What you charge should be commensurate with your experience, expertise, and the resources you bring to the table. Look at the average salary for someone like you, find the hourly rate, and multiply it by three. Consultant fees are higher than employee compensation to cover additional expenses, such as transportation, benefits, home office expenses, etc.

3. Create an online business presence for your freelance business

Even if you intend to grow your freelance consulting business through word-of-mouth, you need an online presence. Social media is just one aspect of it. Take the time to establish dedicated business pages, and don’t use your personal profiles for business purposes. That being said, once you’re out there in the business world, you’ll need to moderate what you post on your personal accounts. Do a quick audit to make sure there’s nothing on there that might put a potential client off hiring you. Keep it clean and professional!

LinkedIn is easily the most important social network for any business endeavor. If you don’t have professional headshots, consider investing in having some new ones done. Join LinkedIn groups related to your niche and interests and connect with top performers in your niche. Engage with groups and post regularly to establish yourself and get your name out there.

You’ll also need a website. Social pages alone aren’t going to cut it. Not everyone you’ll want to meet or do business with is on social media, so be sure you have a business website that speaks to what you do. Not technically inclined? No worries. BILL has plenty of invoice and receipt templates that are easy to customize. You’ll be on your way in no time!

4. Build your network

Once you’ve established your niche, rates, and online presence, it’s time to start building a network. Look first to colleagues and thought leaders in your niche and then branch outward to include “adjacent” industries that have some overlap. Join your local BIA or Chamber of Commerce. Attend networking events, industry trade events, and participate in online groups associated with your line of business.

You might also think about reaching out to people you admire, people who are either directly involved in your line of business, past business mentors, or anyone you have associated with in the past who might have some wisdom to impart. There is strength in community—especially when you build that community around yourself or become part of a strong, well-established peer group.

5. Find work: Apply for contracts

If you can articulate what you do, it should be easy to figure out who’d want to hire you. Make a list of who you’d most like to work with, develop a strong pitch and query letter, and get to work. Try to anticipate any questions they might ask. Update your CV and think about producing a couple of case studies that show how you’ve helped freelance clients in the past.

If you work with technology, make a list of the solutions you recommend or have experience with. Always think about the benefits; in other words, what your prospective client will achieve by working with you, the problems you can solve. That’s how you’re going to win business, get referrals, and grow your bottom line.

The most important skills for a freelance consulting business

We’ve talked a lot about the hard skills involved and how that plays into your freelance consulting business model. But your skills are just the foundation of what you do. Your value—in other words, why clients would hire you rather than a competitor—is something a little more nuanced.

Some of the most critical skills you’ll need to excel as a freelance consultant are soft skills. You’ll need to be a good communicator, as you’ll be dealing with people at all levels of expertise. You’ll need to be able to explain what you do and the value of your skills to those who might not have the first clue about it.

Gaining buy-in is essential, so you need to sell yourself. Granted, that’s not something that comes naturally to everybody, but if you want to make it as a freelancer, it’s an area you need to focus on.

The most desirable skills for a freelance consultant include:

Communication

You’ll need to make complex concepts sound simple.

Patience

Not everybody will be on board (this is especially true in HR consulting or in corporate situations where significant changes are involved).

Transparency

You’ll need to explain how you’re going to get from here to there.

Adaptability

You won’t be able to control everything that happens or how it goes down.

Agility

You’ll undoubtedly need to pivot once in a while. If you’re prepared to do so, the results will manifest faster.

Innovativeness

Because that’s what you’re hired for—to think outside the box and solve what your client can’t solve for themselves. As similar as some issues are within your niche, every company is different, which means each one requires a different approach. Take each job on with a fresh set of eyes, apply what you know, and don’t be afraid to suggest radical changes if you know that’s what’s needed.

Positivity

That’s what’s going to win you allies. Everyone gravitates towards the light, so be that light.

Organization skills

It’s your job to make sense of the nonsensical. You need to be meticulous in every aspect of your work.

BILL empowers freelancers with tips and tools to aid in their success. Whether you’re managing finances, streamlining billing, or improving your cash flow, our solutions are designed to simplify your work, so you can focus on what truly matters—getting booked. Ready to get started and take control of your freelance journey?

Automate invoicing and get paid faster with BILL Accounts Receivable.

Get started

Author

Michael Davis

Contributing writer, BILL

Michael specializes in helping businesses optimize financial operations by staying up-to-date with industry trends and translating insights into real-world applications. With expertise in AP, cash flow, and fintech, Michael breaks down complex topics to help businesses continue to grow.

Author

Michael Davis

Contributing writer, BILL

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Software Comparison

BILL Spend & Expense

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Best for AI expense automation

4.5 on G2

Features Pros & cons Rationale

Pros

Cons

BILL Spend & Expense pairs corporate cards with AI-powered expense management and budget controls in a single platform at no cost—teams aren't paying per user or upgrading to unlock features that competitors gate behind paid tiers.

Merchant-level spend controls and auto-freeze on incomplete transactions give admins granular oversight without manual policing, and two-way ERP integrations are included free where Ramp and Brex charge for NetSuite and Sage Intacct access. The main trade-off is an initial 12-month rewards holding period before accumulated points can be redeemed. [1][2][3][4]

Commonly compared to: Ramp and Brex (for card-first expense management), and SAP Concur (for enterprise expense programs).

Pricing

$0/user/month with no annual fee

Integrations

Two-way sync with QuickBooks, NetSuite, Sage Intacct, Xero, and Microsoft

Ideal company size

SMB to mid-market

SAP Concur

Best for large enterprises

4 on G2

Features Pros & cons Rationale

Pros

Cons

SAP Concur is the incumbent in expense management software, with the largest partner ecosystem and broadest global footprint on this list. Its modular approach gives large organizations flexibility to start with expense management and layer on travel or invoice capabilities independently.

The trade-off is complexity—pricing is opaque, there's no corporate card offering, and smaller teams may find the platform more than they need. Organizations already in the SAP ecosystem will get the most value from native S/4HANA integration. [6][7][8]

Commonly compared to: BILL (for SMB expense management), and Coupa (for enterprise spend management).

Pricing

Quote-based

Integrations

QuickBooks, Xero, Sage,TSheets, Gusto, & most business credit cards.

Ideal Company Size

Mid-market to enterprise

Ramp

Best for a broad spend platform

4.8 on G2

Features Pros & cons Rationale

Pros

Cons

Ramp's strength is breadth—it's not just an expense tool but a full spend management platform that includes AP automation, procurement, and vendor management alongside expenses. The AI policy agent is a differentiator, reviewing every transaction against company rules rather than relying on manual manager approvals.

The trade-off is that several features mid-market teams rely on—budget tracking, ERP integrations beyond QuickBooks and Xero, and HRIS syncs—require upgrading to Ramp Plus at $15/user/month plus a platform fee. [9][11]

Commonly compared to: Brex and BILL (for corporate cards and expense management), and SAP Concur (for enterprise expense programs).

Pricing

$0/user/month

Integrations

QuickBooks, NetSuite, Xero, Sage Intacct, Slack, & 100+ accounting tools.

Ideal Company Size

Startups to mid-market

Brex

Best for global teams

4.8 on G2

Features Pros & cons Rationale

Pros

Cons

Brex positions itself as a full financial stack for startups—cards, expenses, banking, and treasury in one platform. The AI expense reviews and 99% average compliance rate (per Brex's internal metrics) are notable, and the global reimbursement coverage across 70+ countries is broader than most competitors on this list.

Like Ramp, Brex gates budget management and HRIS integrations behind a paid tier, and credit limits fluctuate daily based on your bank balance. Teams that need predictable spending power or are past the startup stage may find the pricing structure adds up. [13][14][15]

Commonly compared to: Ramp and BILL (for corporate cards and expense management), and SAP Concur (for enterprise expense programs).

Pricing

$0/user/month

Integrations

NetSuite, QuickBooks, Workday,SAP Concur, Slack, & global banking portals.

Ideal Company Size

Startups to mid-market

Expensify

Best for simple reimbursements

4.5 on G2

Features Pros & cons Rationale

Pros

Cons

Expensify's strength is accessibility—it has the lowest barrier to entry for teams that just need to start tracking expenses and submitting receipts. The bring-your-own-card support from 10,000+ banks means companies don't have to switch card providers, and the SmartScan receipt capture (by photo, email, or text) is one of the more flexible input methods on this list.

The trade-off is that several features mid-market teams expect—budget management, advanced approvals, and expense policies—require upgrading to the Collect or Control plans, and spend controls are primarily limited to the Expensify Card rather than extending across all connected cards. [17][18]

Commonly compared to: Zoho Expense (for budget-friendly expense management), and BILL and Ramp (for integrated cards and expenses).

Pricing

From $5/user/month

Integrations

QuickBooks, Xero, Sage, TSheets, Gusto, & most business credit cards.

Ideal Company Size

Small to mid-market

Zoho Expense

Best for budget-conscious teams

4.5 on G2

Features Pros & cons Rationale

Pros

Cons

Zoho Expense offers unusually deep customization at a low price point—custom modules, workflow automation, webhooks, and configurable UI elements that most competitors don't expose. The active-user pricing model is genuinely cost-effective for companies where only a portion of employees submit expenses regularly.

The trade-off is that there's no corporate card offering—you'll need to connect your existing cards—and the platform delivers its deepest value when used alongside other Zoho products like Zoho Books and Zoho People. [19][20][21]

Commonly compared to: Expensify (for budget-friendly expense management), and SAP Concur (for global compliance and customization).

Pricing

Free (3 users); from $4/user/month

Integrations

Zoho Books, QuickBooks, Xero, Sage, Microsoft Dynamics, & Google Workspace.

Ideal Company Size

Small to mid-market

Software Comparison

BILL Accounts Payable

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Best for AI-powered automation

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Features Pros & cons Rationale

Pros

Cons

BILL's strength in AP automation is its combination of AI agents and network scale. The platform has processed over 1.3 billion documents and stopped 8 million fraud attempts, with AI agents that autonomously handle invoice coding, W-9 collection, and transaction reconciliation—not just data extraction. [3][4] The 93% ease-of-use rating and two-week time-to-value make it accessible without a lengthy implementation, and benefits extend beyond AP with accounts receivable available on the same platform. [1][2]

Commonly compared to: Ramp and Tipalti (for mid-market AP automation).

Pricing

$49/user/month [2]

Integrations

Two-way sync with QuickBooks Online, QuickBooks Enterprise, QuickBooks Desktop, Xero, Oracle NetSuite, Sage Intacct, and Microsoft Dynamics, plus custom file integration and API access [1][2]

Ideal company size

SMB to enterprise

Ramp

Best for essential AP automation

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Features Pros & cons Rationale

Pros

Cons

Ramp's reported free tier covers basic AP automation—OCR capture, approval workflows, and multiple payment methods with no base software cost, though per-transaction fees apply. The trade-off is that Ramp reports several features mid-market teams typically need—AI auto-coding, ERP integrations beyond QuickBooks and Xero, and multi-entity support—to require upgrading to Ramp Plus at $15/user/month plus a platform fee. Ramp's advertised feature package is strongest when used as a unified platform across AP, cards, and expenses rather than as a standalone AP tool. [7][8][9]

Commonly compared to: BILL and Tipalti (for mid-market AP automation).

Pricing

$0/user/month [8]

Integrations

Free tier: QuickBooks and Xero. Plus adds Oracle NetSuite and Sage Intacct. Enterprise adds Workday and Oracle Fusion Cloud. [8]

Ideal Company Size

Startups to mid-market

Tipalti

Best for global payables

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Features Pros & cons Rationale

Pros

Cons

Tipalti reports a strong feature listis the strongest option on this list for businesses with significant international payment needs. The combination of 200+ countries, 120 currencies, and a supplier portal in 27 languages as listed on its website will be attractive tomakes it purpose-built for global AP operations in a way that general-purpose AP tools are not. Customers profiled on the site report up to 80% reduction in AP workflow time. [10] The trade-off is complexity and cost—according to Tipalti's materials, the full global feature set requires the Advanced plan at $199/month or higher, and there is no listed free tier to start with.

Commonly compared to: BILL and Stampli (for mid-market AP), and Coupa (for enterprise procurement).

Pricing

$99/month [11]

Integrations

Native integrations with Oracle NetSuite, Sage Intacct, SAP, Microsoft Dynamics 365, and QuickBooks; custom ERP integrations available via Professional Services on the Elevate tier [10][11]

Ideal Company Size

Mid-market to enterprise

Stampli

Best for deep ERP integration

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Features Pros & cons Rationale

Pros

Cons

Stampli's reported in-house ERP integrations and the ability for teams to discuss and resolve invoice questions directly on the document appear to beare genuine differentiators for organizations with complex approval workflows. The listed 86% automation rate is strong, though the Cognitive AI tier is stated to require an upgrade—and the lack of published pricing means teams will need a sales conversation to evaluate cost. [13][14][15]

Commonly compared to: BILL and Tipalti (for mid-market AP automation).

Pricing

Quote-based [14]

Integrations

In-house integrations with SAP, Oracle, Microsoft Dynamics 365, Sage Intacct, QuickBooks, Oracle NetSuite, and Acumatica—verified as a Sage Recommended Solution and Built for NetSuite provider [13]

Ideal Company Size

Mid-market to enterprise

Melio

Best for simple bill pay

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Features Pros & cons Rationale

Pros

Cons

Melio appears to be the most accessible option on this list for small businesses that just need to pay bills. The reported card-to-ACH conversion feature lets businesses earn credit card rewards on vendor payments even when vendors don't accept cards, while deferring payment to the next billing cycle for cash flow flexibility. [16] (BILL does this too with BILL Pay By Card.) The trade-off is depth: Melio seems to lacklacks AI invoice coding, PO matching, and ERP integrations that growing businesses typically need, which may require migrating to a more capable platform as AP volume increases. [16][17]

Commonly compared to: BILL and Ramp (for small business AP).

Pricing

$0/month [17]

Integrations

QuickBooks Online, QuickBooks Desktop (Boost plan and above), Xero, and Amazon Business, with automatic two-way sync [16]

Ideal Company Size

Small businesses

Yooz

Best for per-document pricing

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Features Pros & cons Rationale

Pros

Cons

Yooz reports a pricing model that's unique on this list: per-document rather than per-user. For organizations with large AP teams processing high invoice volumes, this could be more cost-effective than per-seat licensing—especially since unlimited users seem to be included. The AI-powered self-learning capabilities listed on the site say that they improve accuracy over time, and 250+ listed integrations make it compatible with most accounting environments. [18][19] The platform claims to increase productivity by 80%. [18][20]

Commonly compared to: BILL and Stampli (for mid-market AP automation).

Pricing

$1.99/document [19]

Integrations

250+ ERP and financial system integrations including Sage Intacct, Oracle NetSuite, QuickBooks, Microsoft Dynamics 365, Acumatica, and CDK [18]

Ideal Company Size

SMB to enterprise

Software Comparison

BILL Spend & Expense

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Integrated travel and expense management

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Features Pros & cons Rationale

Pros

Cons

‍

BILL Spend & Expense is not a traditional credit card—it is an AI-powered expense management platform with a card attached. The rewards rates (up to 7x on restaurants, 5x on hotels) are competitive with premium travel cards, but the real differentiator is the built-in budgeting, approval workflows, and accounting integrations that come at no additional cost. [1][3]

Commonly compared to: Chase Sapphire Reserve for Business, Capital One Venture X Business, and The Business Platinum Card from American Express (for general travel cards).

Pricing

$0/month

Rewards

Up to 7x rewards, budget controls, AI expense tracking, free employee cards

Chase Sapphire Reserve for Business

Best for flexible travel rewards with strong travel protections

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Features Pros & cons Rationale

Pros

Cons

Software Comparison\




BILL Spend & Expense with BILL Travel

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Best for automating travel booking

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Features Pros & cons Rationale
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